The Why
Tim and Sandra Watts didn't set out to start a wellness brand. They set out to grow real mushrooms — the kind that have been used for thousands of years across traditional medicine, the kind that actually contain the active compounds the labels claim.
What they found in the supplement aisle wasn't that. Most "mushroom" products on shelves are mycelium grown on grain — fungal root systems harvested before the mushroom even forms, mixed with the leftover grain, ground up, and sold as if it were the real thing. The active compounds are barely there.
They knew there had to be a better way. So they built it themselves.
"We grow real mushrooms. We use the whole fruiting body. We don't add fillers, sugar, or anything synthetic. That's it. That's the whole brand."
The How
Every Hongo product starts with whole fruiting body mushrooms — the actual mushroom you'd recognize, harvested at peak potency, dried, and milled into a fine powder. 3,000mg per can. Six times the industry average.
The teas are real-brewed at 92°C, steeped for four hours, lemon-balanced, and canned with no preservatives or synthetic flavors. The 8oz powder jars are pure, single-origin or precision-blended for specific outcomes — focus, immunity, recovery, daily vitality.
Sweetened only with whole leaf stevia. Colored only by the ingredients. The label is short because the product is honest.
That's why customers come back. They feel the difference. And once they feel it, they don't go back to the grain.